Master the art of Digital Marketing under the guidance of hospitality industry experts and leaders. Join the Digital Marketing courses and open your avenues for high-paying jobs. Benefit from a once in a lifetime opportunity of On-The-Job Training provided only by us, once you enroll yourselves for these courses and gather experience that counts. Learn the nuances of Digital Marketing, step-by-step process to successful Digital Marketing. You get a chance to interact with clients, thorough study of the elements involved with emphasis on practical training. Find a world-class environment for gaining experience and learning at Internet Moguls.
1) Case Studies.
2) Chance to visit clients with our team members for practical training (wherever possible).
3) Fresher’s will be given On-the-Job Training, where you gain practical experience under the guidance of Digital Marketing professionals.
4) Practical working experience on Live Projects with our In-house Digital Team for our domestic & international client’s.
5) Online and face-to-face meeting with Mr. Avijit Arya for insights of Digital Marketing OR Resolving your queries.
6) Group Training Session with Industry Experts.
7) Placement Assistance in India & Aboard with our clients after successful completion of course.
8) Course designed for students starting their career & want to enhance their career with Digital Knowledge under the guidance of Mr. Avijit Arya (running his own digital agency and providing digital solutions to 500 plus known brands worldwide).
• Why Digital Marketing
• Digital Marketing Trends and Forecast
• Career Outlook for Digital Marketing Professionals (Companies needed Digital Marketing Professional)
• Exploring Various Digital Assets :- Website Plan/Apps/Social Media Groups
• Asset-focused Content, User Experience and Navigation in-line with Business Goal
• Digital Marketing Roadmap
• Course Structure & Methodology
• How to design Website
• Key elements before developing a website
• How to develop website in wordpress
• Business Case for Investing Resources in SEO
• Role of SEO to ensure Business Visibility and Branding
• How Search Engine Works?
• Popular SEO Myths
• Guidelines for SEO
• Coding & Design Guidelines for Websites & Apps for better Ranking
• Using Cloud Services to positively impact response time.
• Understanding On Page and Off Page Optimization
• Leveraging Heat Map to determine Website click-ability
• Why Search Engine Result Page (SERP) matters?
• Introduction to Search Engine
• Management (SEM) & Display Ads
• Understanding the importance of Google
• AdWords
• Guide to AdWords
• Create ads and campaigns
• Choose when and where ads appear
• Account administration and security
• Glossary
• Ads and approval
• Campaign settings
• Budget and bids
• Reach your audience
• Connecting goals to data
• Generate Reports & Export Data for detailed Analysis
• Tracking leads, sales and data
• AdWords best practices
• Basic billing tasks and settings
• Exploring options to reach your targeted audience
• Best practices of Social Media PPC
• Writing effective Ad tips
• Know and create your custom audience
• Monitoring and Optimizing your campaign
• Managing Your Budget Wisely
• Tracking Your Results
• Account Creation
• Cover Photo Design
• Branding Checks
• Content Development Ideas
• Content Creation
• Get results from Infographics
• Transform Articles in Video and other formats
• Understanding the role of different content creative size for better results
• Social Media Listening
• How to develop ideas for Content Generation
• Converting ideas into plan
• Content design strategies
• Case studies
• Learn which content works where
• Create a Seamless System for Subscriber for registration
• Selection of Email Sending Tools
• Increasing subscriber list
• Sending Types of Content on Subscriber List
• Designing Content Plan for Subscriber
• Leveraging list for boosting Sales figures
• Email Campaign Reporting
• Learn Mobile Creatives Design basics
• integration of analytics with Ads
• Learn and Design effective ad campaig
• Strategies for Increasing App Install
• Use of Social Media in Mobile Marketing
• Using AdWords for increasing number of Installs
• Understanding What do you need to measure?
• Get details of each metrics for better analysis of data
• Get insights which data can be helpful at what instant of time
• Connect the data with CRM and make better decision making
• How real time data is beneficial
• Make better decision by analyzing data
• How integration is important while analyzing the Data?
For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
After the successful completion of the course the candidates are awarded with a Certificate of Completion. This achievement adds stars to your resume and future performances as against your competitors.
After successful completion of the Training Program you not only become capable to track and monitor digital marketing performance but you will be able to plan conceptualize and implement Digital Marketing strategy yourself.