Challenges

  • Getting ahead of the competition in Goa filled with huge number of beach resorts.
  • No brand engagement with target audience
  • No or minimal social media presence
  • No social media reach/engagement with target audience
  • Creating Fresh & Updated Look of the brand overall
  • Less number of fans in social media network

Objectives

  • Getting ahead of the competition in Goa filled with huge number of beach resorts.
  • No brand engagement with target audience
  • No or minimal social media presence
  • No social media reach/engagement with target audience
  • Creating Fresh & Updated Look of the brand overall
  • Less number of fans in social media network

Strategies

• Run social media ads for Facebook Page Likes to make more people.
• Daily posts on Facebook & Instagram to ensure active engagement with the audience keeping up with their interests/sentiments.
• Creating events on Facebook to build participation of the target audience & ensuring footfall for the same.
• Running online contest to ensure active engagement with the target audience and keep the interest going.

OTA RESULTS

28% OTA Room Nights Increased Vs Last Year
33% OTA Revenue Increased Vs Last Year

Jan to May 2015 - OTA Room Nights and Revenue Contribution

Jan to May 2015 - OTA Room Nights and Revenue Contribution

Results

Today more than half of its business, has come via offline & online activities initiated by Internet Moguls & timely delivery creating a buzz among the target audience

Facebook Fan Base: 105, 632 Page Likes (26% Increase in fan base)
Instagram Followers: 2569 (increase by 255 Followers)

wouldn't it be great to work together? we sure think so.

internet moguls spotlights